Company News

Finding Opportunities in Wipes

Demand to hit $3.7 billion by 2023, according to Freedonia.

Demand for wipes in the US is forecast to hit $3.7 billion in 2023. Despite the relative maturity of product segments like baby wipes and moist towelettes, strong growth opportunities exist in several areas, according to Freedonia.   The Cleveland-based research company says these opporturnies include: •  continued development to premiumize and diversify products, such as of gentler formulations, greater use of natural additives, and sustainable, biodegradable, or more flushable substrates;  ...

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